Lookism
Lookism is used at U.S.A column in 1920s first. William Safire, the columnist of New York Times called Lookism for a discriminational fact with race, gender, religion, ideology, and so on. This word is recorded in the Oxford dictionaries. Lookism is a idea that appearance makes superiority, success of life. So it makes obsession of mask. It makes people focus in just appearance not utility facts. But I think appearance is important to self image to some degree. Neat and fashionable people couldn't look negative. But extreme case couldn't justification. So I think proper decorating own appearance may accept, over social agreement couldn't agree.
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