Braand is originated from the custom of using a hot iron to burn a mrk into the skin of stok. The brand is to distinguish rancher's animals from others.
Current brand also has meaning, like mark that people distinguish ed their animals. Depending on the meaning of brand, people think differently. If the brand has good image people will think that the logo of brand represents status person. The other way, If the brand has bad image, people wouldn't buy products of the brand. So the company efforts to make good image for their brand.
First, the company converts old image into new image. For example, the company "prospecs" had old image but recently, The company gets new image by changing the advertising model who young people like
Second, the company tries to maintain the original image. For example, when the company "BMW" bought the company "Rolls Royce" , the company "BMW" tried to maintain aristocratic image of "Rolls Royce".
Many companies try to make good image of the brand. Because, the brand image relates to revernue of company.
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| source : http://caranddriving.tistory.com/1422 |
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